Most people do at least some of their shopping online. In fact, recent studies show that over 40 percent of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices; currently, ecommerce generates close to $1.2 million every 30 seconds. As shoppers navigate dozens of ecommerce sites in any given shopping session, the thing they are most likely to stop and investigate further is a great photograph. Annually, business as a whole spend almost $150 million on internet advertising alone.
Images catch our eyes faster than text does, and although other considerations such as quality and price to weigh into a purchase decision, those criteria don?t draw shoppers in; pictures do. And not just any picture will do; professional work is essential. Since images are the first thing a shopper will notice, it is the first impression they will have of the company overall. E-commerce photography should be of excellent quality, and thus the need for photography editing services.
Comprehensive photography editing services include image clipping, photo retouching, color correction services, photo culling services, background removal, image tracing and image masking, and more. HDR, or high-dynamic-range imaging is a technique used in photography to produce a greater dynamic range of luminosity than can be achieved with standard digital imaging or photographic methods. Often used in marketing and advertising, HDR imaging is a process that involves taking three pictures at different levels of light exposure. Then, photography editing services combines the best light/dark exposures from each one to create a dynamic and perfectly lit image.
There are some compositions that are more conducive to using HDR imagine. For instance, landscapes or pictures that are taken outdoors; HDR can help balance shadows and heighten the effect of sunlight. On the other hand, pictures of things that are moving aren?t much enhanced by HDR; too many colors and miniscule blur lines get emphasized when the three images are combined.
Another interesting feature of photography editing services is the use of clipping path techniques. It is basically a shape, usually drawn with an e-pen tool, to cut the background away from an image, so that it can be dropped into another background or left in solid color space. It is also used to sharpen soft edges. There are other options for drop background methods but the quality is not quite as good. Photo cropping services are similar to this.
Besides making your photographs look professional and attractive, photography editing services also hold up to zooming, so that when a potential customer wants a closer look at the product, and uses the zooming tool, the resolution remains clear and detailed. Making sure the images on your ecommerce site are consistent with each other is also crucial to an overall professional and trustworthy business reputation. Another benefit of photography editing services is that if your pictures are amazing and your products live up to their promise, customers will share your images and site links on social media. The better your pictures look, the more they can increase business and inspire continued customer loyalty.
