Event Staffing and Event Marketing The Definition of Brand Street Teams
Brand street teams are not exactly as the name sounds. They are not necessarily teams of people standing on the street spouting off quotes and ringing bells trying to draw potential customers into a store. It’s not quite the same thing as the kid wearing the sandwich board or holding the large sign pointing to the front door of the little retail store in the local shopping center.
Brand Street Teams at the Core of Marketing
With the great need for business-to-customer marketing in the retail industry, there is almost no better way to reach the customer directly than to speak with them face-to-face. Trade shows and other promotional events are crucial for those employees the get out and shake the hands of those passing by. At these locations, the most excellent chance of direct interaction and sale closing occurs. Sometimes the brand ambassadors and product amba
